simler.designs
Eyewear Brand Design
A comprehensive eyewear brand specializing in beach, urban, and high-end sunglasses that balance style, function, and quality.
Miami Sun is a comprehensive eyewear brand project that explores the intersection of style, function, and quality. The project focuses on creating sunglasses that fit seamlessly into their environment, reflecting the versatility and refinement of modern eyewear.
Through extensive user research and demographic analysis, I developed three distinct product lines targeting specific user groups: beach goers, high rollers, and urban professionals. Each design balances aesthetic appeal with practical functionality.
Comprehensive user research and demographic analysis to understand target markets and user needs.
Sketching and 3D modeling to explore form, function, and aesthetic possibilities for each product line.
Physical prototyping and user testing to validate design decisions and refine product specifications.
Final product design with detailed specifications, materials selection, and manufacturing considerations.
Comprehensive user research and demographic analysis to understand target markets and user needs.
Sketching and 3D modeling to explore form, function, and aesthetic possibilities for each product line.
Physical prototyping and user testing to validate design decisions and refine product specifications.
Final product design with detailed specifications, materials selection, and manufacturing considerations.
Designed for sunny summer afternoons on the beach, Good Reef combines style and durability for effortless coastal living.
With sleek lines and gold accents, High Roller exudes confidence, perfect for casinos, rooftops, and exclusive events.
Built for the fast pace of city life, Revamp features modern design with everyday versatility and bold details.
Comprehensive visual language that aligns with each target demographic and use case.
Design decisions shaped by extensive user research and demographic analysis.
Complex modeling and engineering considerations for manufacturing and assembly.
Successfully created three distinct product lines that cater to specific user needs and lifestyles.
Established a cohesive brand identity that resonates with target demographics and market positioning.
Demonstrated proficiency in complex 3D modeling, technical specifications, and manufacturing considerations.
Comprehensive demographic analysis and user-centered design principles.
Creating cohesive visual language and brand identity across multiple product lines.
Advanced 3D modeling in Solidworks, visualization in Vizcom, and rendering in Keyshot.